You don’t always plan for a trip to
the drugstore — who’s to say when the nasty office cold will finally strike your desk area, or when your roommate’s holiday houseguest will clear you straight out of toilet paper.
But if there’s one time to calendar a dedicated visit to your local
CVS or Target, it’s this week. That’s because tons of beauty brands are gearing up to drop their biggest launches of the year, and the lineup is better than ever.
Joining the cosmetic aisle are vibrant
cream blushes to make your cheeks look just-kissed, loads of lip products in pillow-soft textures, and a new mascara that’s bound to reach cult-favorite status.
Ahead, we rounded up the best drugstore launches of the year (so far). Toss your dried-up mascara, and barely-there lipstick bullet to make room for new faves — and maybe pick up some Dayquil while you’re at it.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Maybelline Cheek Heat Sheer Gel-Cream Blush
Glossier Cloud Paint, we finally have your drugstore dupe. Unlike other liquid blushes that go on too strong, this one is soft and buildable for a believable (not clown-like) flush. Maybelline Maybelline Cheek Heat Gel-Cream Blush, $, available at Ulta
Maybelline Fast Sculpting Brow Gel
This teeny tube of brow mascara recently earned permanent status in our overnight bags. With just a few swipes, it hides the fact that we still haven’t gotten our brows tweezed… since Thanksgiving.
Maybelline Maybelline Fast Sculpting Brow Gel, $, available at Ulta, Ulta Beauty
CoverGirl Clean Fresh Cooling Glow Stick
This new complexion stick combines the cooling sensation of a hydrating mist with the gleam of a cream highlighter. It’s like a 3 p.m. spritz for your face — minus the dewdrops.
COVERGIRL CoverGirl Clean Fresh Cooling Glow Stick, $, available at Ulta Beauty
NYX Professional Makeup Dazed & Diffused Blurring Lip Stick
You might not
think you need a defining lip brush on the other end of a pointed matte lip crayon — until you’ve tried swiping one on in the back of an Uber. Makeup gods, we thank you. NYX Professional Makeup NYX Professional Makeup Dazed & Diffused Blurring Lip S, $, available at Ulta Beauty
e.l.f. Bite-Sized Shadow Palette
The only thing better than having all the eyeshadow colors you need in one travel-friendly compact is that it’ll only set you back three bucks.
e.l.f. e.l.f. Bite Sized Shadow Palette, $, available at Target
Black Radiance Color Perfect Highlighting Powder Gilded Glow
Be easy when tapping into this highlighter — it packs a punch. But when you sweep it onto your cheekbones just right, it looks like 24-karat magic on medium-to-deep skin tones.
Black Radiance Black Radiance Color Perfect Highlighting Powder Glow, $, available at Target
Neutrogena Lip Show Lipstick
Consider this Neutrogena stick your new everyday matte. The creamy consistency won’t suck your lips dry — but won’t smear off on your coffeecup, either.
Neutrogena Neutrogena Lip Show Lipstick, $, available at CVS
L’Oréal Paris Bambi Eye Washable Mascara Lasting Volume
There are times when waterproof mascara is necessary, and there are also times when we just want to go to bed and not wash our face for the third time at 2 a.m.. You won’t have to wrestle your lashes with this formula; the oval applicator lengthens hairs but rinses quickly with plain soap and water.
L’Oreal Paris L’Oreal Paris Bambi Eye Washable Mascara Lasting Volume, $, available at Target
L’Oréal Paris Rouge Signature Matte Lip Stain
You’ll forget you’re even wearing this featherlight liquid lip stain — until your coworker compliments you for the third time that day.
L’Oreal Paris L’Oréal Paris Makeup Rouge Signature Matte Lip Stain, Weightless, High Pigment Lasting Color, I Tease, 0.23 oz., $, available at Amazon
KISS Magnetic Eyeliner Lashes
No matter how easy beauty influencers make it look, gluing on false lashes is
hard. So, when Kiss released this magnetic liner and lash set, it sounded almost too good to be true. But after lining our lashes with the liquid and plopping the magnetic strips on top, sure enough, they stuck together like glue. Consider us converts. Kiss KISS Magnetic Eyeliner Lashes, $, available at CVS
Maybelline Nudes Of New York Eyeshadow Palette
From shimmery bronze and pale gold to matte chocolate and muted rose, you’ll actually use every shade in this nude palette down to the pan — just ask our editors, who have been using it every day since they got their hands on it last month.
Maybelline Maybelline Nudes of New York Eyeshadow Palette, $, available at Maybelline
Milani Cosmetics Rose Transforming Lip Balm
Thanks to the moisturizing coconut and rose oils in the formula, a few swipes of this sheer lip balm will make your lips forget winter ever even happened.
Milani Rose Transforming Lip Balm, $, available at Milani Cosmetics
Like what you see? How about some more R29 goodness, right here?