There’s a special joy that comes from seeing people’s faces transform when I tell them some part of my outfit is from Amazon—especially when they were the ones to inquire about where I purchased it. Their expression makes a journey through shock, disbelief, confusion, and then finally, curiosity. The follow-up question usually involves asking about my shopping process on Amazon since the behemoth retailer isn’t always the first place you’d think to shop for more trend-driven items. Alas, I don’t have much more of an answer other than patience and creativity.
Did you know that Amazon is actually a treasure trove of great fashion finds? There are also plenty of up-and-coming trends you can find for cheap like cow-print knee-high boots and prairie dresses. But you don’t get there just by scrolling through pages of product, hoping to strike gold.
The best Amazon fashion shopping approach is to go into it knowing what you’re searching for and then getting creative with your search terms. Love the pastel-cardigan trend and hoping to find something that doesn’t look like your grandma’s rejects? Try getting ultra-specific with your search terms like typing in “cropped fuzzy cardigan” or “button-down knit cardigan with collar.” Most importantly, don’t forget to vet the product via the reviews.
Instead of leaving you hanging, I’m giving you an inside look at the Amazon fashion items I currently have sitting in my cart—even before I’ve let my own most fashionable NYC friends in on them. Let the shock ensue.
Wear this maxi cardigan fully buttoned down as a dress or left slightly open over a pair of straight-leg denim.
We love a good dress that already self identifies as being travel-friendly.
A chic going-out dress on Amazon? Our minds don’t want to believe it, but our eyes have proven otherwise.
Why splurge on a designer cropped cardigan when you can get a simple one via Amazon for a fraction of the cost?
We live for a fun printed mock neck.
Expect to see a whole hoard of street style stars working dickies into their outfits next month.
A classic pant silhouette that will never go out of style.
Talk about a true hidden gem. These slouchy-fit jeans couldn’t be more perfect if they tried.
More pleats in 2020, please.
Over-the-top, shiny leather puffer jackets are all the rage this season. Luckily, Levi’s makes one that’s a little more digestible for your everyday use.
Our new favorite styling tip? Throwing a longline blazer like this one over just about any ensemble—even a hoodie.
TBH, we wouldn’t be surprised if Bella Hadid stepped out in this next week.
These kitten-heel booties are bound to pair well with almost anything in your closet.
These ’80s-reminiscent Reebok trainers are making a huge comeback this spring.
Combat boots are worth a spin.
I’m petitioning for the baguette bag to stick around as long as possible. The shoulder-bag style is the perfect middle ground between the itty-bitty baby bag trend and larger-than-life totes.
Luckily, they only look expensive.
But if you’re just headed out for a night on the town, consider picking up a crossbody that’ll fit the four essentials: your phone, wallet, keys, and chapstick.
Skinny, colored sunglasses frames not included, but highly encouraged.
The Western front is coming for us this spring/summer season.
These oversized floral earrings are so good. Don’t be surprised if someone asks you which indie designer you bought them from.
When shopping for accessories on Amazon, keep to things that toe the line of “tacky cool” and you’re sure to find a ton of unexpectedly fun buys.
At just $10 a piece, I just bought myself two of these: a pair and a spare.
