A major condition of female empowerment is freedom of choice, whether that’s deciding between celeriac soup and marshmallow cereal for dinner or having the option to be
both a heels and flats girl. Keds has been a pioneer in the latter field since 1916, when it became the first company to offer a women’s sneaker; more than 100 years later, the legendary brand continues to prove that its shoes, like the classic Champion style, really can go anywhere.
To reflect this trailblazing heritage, we’ve styled four
winning spring outfits around the Champion (and a couple more Keds favorites) for every type of girl-on-the-go. “But what if my aesthetic doesn’t fit neatly into one of the personalities?” you ask. Feel free to pick and choose elements from each — after all, it is your right.
The Mover & Shaker
Don’t adjust your screen: This look
does reference what is perhaps Keds’ most famous cinematic appearance. Nobody puts the Champion in the corner, so we’ve highlighted the iconic shoe with faded denim shorts, a knit maillot that doubles as a bodysuit, and a camp-collar shirt for that cavorting-in-the-Catskills vibe.
Keds Women’s Champion Originals, $39.95, available at Keds.com
Hunza G Seersucker Swimsuit, $165, available at Net-A-Porter
H&M Mom Fit Denim Shorts, $19.99, available at H&M
Mango Camp Collar Linen Blend Shirt, $39.99, available at Mango
Beltology André Belt, $125, available at Beltology Mejuri Between Hoops, $65, available at Mejuri
The “Go Where The Wind Blows” Girl
If this outfit is an end-of-the-season talent show, then the tie-dye slip-on is the black-horse duo that completes a climactic lift to take first prize. (Okay, that metaphor’s gone far enough.) Here, we’ve put a sophisticated crochet dress and urban-beachy accessories with our star sneaker to make an ensemble that crosses genres and dress codes when your itinerary is up in the air. Wherever you wind up, though, you definitely won’t blend in.
Keds Women’s Double Decker Tie Dye, $49.95, available at Keds.com
Zara Striped Contrasting Dress, $49.9, available at Zara
Clare V. Petite Sandy Tote Bag, $98, available at Anthropologie
Alexa Chung x Sunglass Hut Tortoise Sunglasses, $179, available at Sunglass Hut Above Average Studio Peach Pearl Necklace, $90, available at Above Average Studio
The Sk8er Girl
This one makes the most of the Champion in lavender — so much so that even if you don’t know what “landing a 900” means, you can deflect by going, “Hey, look at the complementary colors in my outfit.” No matter where you stand on the skate-culture-as-pop-fashion debate, it’s a look, and one that we’ve alluded to here with the trophy tee, cropped trousers, and printed bucket hat.
Keds Women’s Champion Spring Solids, $44.95, available at Keds.com
Noah Pocket Tee, $52, available at Noah
& Other Stories High Waisted Twill Pants, $89, available at & Other Stories
Kule The OBOY Sock, $38, available at Kule
Uniqlo x J.W. Anderson Reversible Hat, $19.9, available at Uniqlo Wolf Circus Paisley Studs in Gold, $195, available at Wolf Circus
The “Madame President On Martha’s Vineyard”
Working around a pair of vintage-inspired, almond-toe sneakers in all-American red, we immediately thought of presidents on boats and their preppy maritime style. Add white chinos, a half-zip, and timeless frames, and you’ve got an off-duty look that translates equally well at sea or on dry land.
Keds Women’s Anchor Canvas, $49.95, available at Keds.com
Topshop Ribbed Trim Knitted Polo, $45, available at Topshop
Gap High Rise Wide Leg Crop Chinos, $59.95, available at Gap
Everlane The ReNew Fleece Half-Zip, $65, available at Everlane
Loewe Leather Trimmed Basket Tote, $385, available at mytheresa Urban Outfitters Clover Half Frame Sunglasses, $16, available at Urban Outfitters
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