ULTA is like a beauty lover’s paradise — especially if said beauty lover is into affordable prices. From our favorite drugstore beauty buys to top line makeup and skin care brands, the retail store carries everything and anything we could ever ask for. That being said, shopping at ULTA can be a bit overwhelming, particularly if you don’t know what you’re looking for.
When we want to add a new item to our beauty arsenal but feel a bit lost, we always go for the cult-favorites. These must-have products never let us down. See some of our top picks for cult-favorite beauty products from ULTA, ahead.
1. Benefit Cosmetics They’re Real! Lengthening Mascara
Want false lashes without the commitment? Give Benefit Cosmetics They’re Real! Lengthening Mascara a try! Formulated to curl, lift, separate, and add volume to your lashes, the long-wearing formula is the only mascara you need in your beauty arsenal. With a specially designed brush that reveals unseen lashes, the smudge-free mascara gives you the perfect amount of volume and lift. What’s more? With three shades to choose from — black, brown, and electric blue — you can customize your look however you like.