It’s hard to get excited about beauty products in the dreary days of mid-February. The rich ruby lipsticks and sparkly holiday palettes have officially been wiped from the clearance bin, and we still have a few weeks before spring pastel eyeliners and neon festival makeup hit shelves.
But look closely among the New At Sephora section, and you’ll actually find several hidden gems that just quietly hit the retailer. Among the launches we’re eyeing, there’s an Instagram-approved cleanser from Summer Fridays, a budget-friendly serum from The Ordinary, and a crystal-infused nail polish duo to maintain clear energy through the decade’s first Mercury retrograde. We rounded up the 14 best new Sephora launches, ahead.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.
YSL Beauté All Over Glow Powder
A few swipes of this and you’ll fool people into thinking you spent the long weekend in Aruba — versus the three days you were actually bundled up inside bingeing You.
Yves Saint Laurent All Over Glow Powder, $, available at Sephora
Milk Makeup Vegan Milk Cleanser
This super-gentle cleanser is made with argan milk, grapeseed oil, and squalane to whisk away makeup without making your skin feel like it just got off a six-hour flight.
Milk Makeup Vegan Milk Cleanser, $, available at Sephora
Beautyblender BOUNCE Airbrush Liquid Whip Concealer
Beautyblender’s second makeup act is finally here: Bounce Concealer. The full-coverage cream comes in 40 shades and contains hyaluronic acid and tetrapeptides to help smooth lines — rather than settle into them.
Beautyblender BOUNCE Airbrush Liquid Whip Concealer, $, available at Sephora
The Ordinary Marine Hyaluronics
The Ordinary’s four newest Sephora arrivals offer something for everyone, but we have a soft spot for the Marine Hyaluronics serum, which hydrates and plumps skin without leaving it looking like a glazed doughnut.
The Ordinary Marine Hyaluronics, $, available at Sephora
Nails Inc. Crystals Made Me Do It Nail Polish Duo
The newest duo from Nails Inc includes a mesmerizing rose quartz-infused glitter polish, plus a quick-dry top coat with real amethyst crystals. We can’t say just how effective they’ll be in fighting off Mercury retrograde, but they sure do look pretty.
Nails Inc. Crystals Made Me Do It Nail Polish Duo, $, available at Sephora
Summer Fridays Super Amino Gel Cleanser
The brand behind the fan-favorite Jet Lag and Overtime masks just released a brand-new gel cleanser packed with amino acids and sodium PCA to clean skin without sucking it dry.
Summer Fridays Super Amino Gel Cleanser, $, available at Sephora
Wishful Yo Glow Facial Enzyme Scrub
Huda Kattan’s skin-care debut — a gentle chemical exfoliator — only hit Sephora earlier this month, but has already racked up nearly 250 reviews and more than 3,000 “loves” on the site.
Wishful Yo Glow Facial Enzyme Scrub, $, available at Sephora
IGK Offline 3-Minute Hydration Hair Mask
In less time than it takes to brew your morning coffee, you can do a turmeric hair mask that leaves hair shinier, healthier, and bouncier before you walk out the door.
IGK Offline 3-Minute Hydration Hair Mask, $, available at Sephora
Alpyn Beauty PlantGenius Melt Moisturizer with Bakuchiol
If you live for that après-ski life, then Alpyn Beauty is for you. The Jackson Hole-based brand hit Sephora stores earlier this month, and celebrated the occasion by decking out its bestselling PlantGenius Melt Moisturizer in special packaging that reflects the brand’s origin story — not to mention, looks killer in an Instagram flat lay.
Alpyn Beauty PlantGenius® Melt Moisturizer with Bakuchiol, $, available at Sephora
Tocca Florence Petits Trésors Set
Valentine’s Day might be over, but it’s never too late to gift Tocca’s tiny coffret — including a scented hand cream, an itsy bottle of perfume, and a miniature candle that perfectly says “I love you.” (Or, “I’m sorry I forgot.”)
Tocca Florence Petits Trésors Set, $, available at Sephora
Moon Juice Cosmic Cream Collagen Protecting Moisturizer
First, it brought us adaptogens and ashwagandhas in our $15 morning smoothie. Now Moon Juice is bringing them to our faces with its new super smoothing moisturizer, which joins a curated lineup of beauty products, including an exfoliating toner and milky cleanser.
Moon Juice Cosmic Cream™ Collagen Protecting Moisturizer, $, available at Sephora
Ilia Super Serum Skin Tint Broad Spectrum SPF 40 Sunscreen
While the shade range leaves much to be desired, Ilia’s serum-like skin tint delivers on buildable coverage that offers skin benefits like sun protection and brightening. IF THE SHADE RANGE LEAVES MUCH TO BE DESIRED SKIP IT AND REPLACE
Ilia Super Serum Skin Tint Broad Spectrum SPF 40 Sunscreen, $, available at Sephora
Kora Organics Noni Night AHA Resurfacing Serum
Wake up to softer, smoother, model-like skin with this AHA-infused serum that has the Miranda Kerr stamp of approval.
Kora Organics Noni Night AHA Resurfacing Serum, $, available at Sephora
Tom Ford Rose Prick
Tom Ford’s latest blend (which hit Sephora just in time for Valentine’s Day) costs a pretty penny at $335, but for the ultimate rose fragrance connoisseur, it’s a total must-have.
Tom Ford Rose Prick, $, available at Sephora
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