The price reductions will roll out on Monday, Aug. 28.
Amazon is wasting no time putting its stamp on Whole Foods.
The e-commerce giant said on Thursday that it would start lowering prices on popular Whole Foods grocery items starting Monday — the day its $13.7 billion acquisition closes — and introduce special discounts and benefits at the grocery chain specifically for Amazon Prime members.
Amazon also said that it would start placing Amazon Lockers in select Whole Foods stores so customers could pick up and return Amazon items at the grocer.
“To get started, we’re going to lower prices beginning Monday on a selection of best-selling grocery staples, including Whole Trade organic bananas, responsibly-farmed salmon, organic large brown eggs, animal-welfare-rated 85% lean ground beef, and more,” Jeff Wilke, CEO of Amazon Worldwide Consumer, said in a statement. “And this is just the beginning – we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together. There is significant work and opportunity ahead, and we’re thrilled to get started.”