The list of 2017’s most valuable brands is out, and unsurprisingly it’s pretty impressive. According to the BrandZ Top 100 Most Valuable Global Brands, Google takes the top spot, increasing in value by 7% over the past year to a cool $245.6 billion. Although several car brands make the top 100 list, none of them comes close to Google. In fact, if you added the values of the top 10 car companies, you would get $139.3 billion, far less than Google’s mark.
But that doesn’t mean the most valuable car brands in the world aren’t impressive. They are, and they’re still worth spectacular amounts of money. Each brand has figured out how to give customers what they want, while signaling that they’re prepared to make whatever changes are necessary to stay healthy well into the future. Here’s a look at the 10 most valuable automotive brands, along with a look at what they’re doing right.
Porsche has always been an elite automaker. But just 20 years ago, the German sports car company was in serious financial trouble. Then, someone had the idea for the sporty Cayenne SUV. The rest, as they say, is history.
Today, Porsche is an extremely profitable company under the Volkswagen Auto Group umbrella. Thanks to its combination of sports cars, SUVs, and even a sedan, the future looks brighter than ever for Porsche. As of this year, the brand is worth $5.1 billion, according to the BrandZ ranking.
Next: This British brand is also benefiting from a stunning turnaround.