Media innovation and Disney go hand in hand. So a recent announcement that Disney would be creating its own streaming service wasn’t a huge surprise. What was interesting to some is that the Mouse had actually signed a deal with Netflix not too long ago.
What exactly does this mean for both sides? Let’s explore.
Partnership in 2016
The news of Disney’s new streaming service came as surprise to many, primarily due to the deal that Disney struck with Netflix last year. In May 2016, Netflix revealed in a blog post that it now held the exclusive streaming rights for all of Disney’s new releases.
A few months later, these titles became available on Netflix. Under Marvel, Captain America: Civil War and Doctor Strange appeared. Considering the Marvel TV shows on Netflix, this partnership made sense.
Additionally, Pixar films, such as Zootopia, and Lucasfilm projects, including Rogue One: A Star Wars Story, were available for viewing just months after their initial release in theaters.