Fake fashion is a strange yet funny thing the industry deals with — some people know they’re buying a designer knock-off, while others can’t tell the difference. Either way, it’s clear we all covet high-quality luxury items for fashion reasons, which explains why knockoffs have become so common. They get a surprising amount of business, too. A study from the Office for Harmonization in the Internal Market found the European fashion industry misses out on about 26.3 billion euros per year thanks to these fakes.
While there’s no doubt purchasing a fake item unintentionally can irritate you and your wallet, there are steps you can take to make sure you don’t get duped. Here’s what to keep in mind.
1. The logo on the item
It is easier to spot a fake the more familiar you are with the designer. Replicas have been created to fool buyers into snatching up versions that are similar, but definitely not the real thing. Make sure the logo is printed correctly on the item you’re looking at. Additionally, to also help confirm the authenticity of what you’re buying, look for the logo in other locations on the item. For instance, take a look on zipper pulls, name plates, and even shoes where the logo will be engraved, not cheaply stamped.