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New Code Commerce speakers: Nike’s retail and e-commerce boss, and fashion designer Rachel Roy

We’re just two weeks out from Recode’s two-day Code Commerce event, but we’re still adding to the standout lineup of retail and e-commerce leaders joining us onstage in New York City on Sept. 13 and 14.

The latest additions: Heidi O’Neill, president of Nike’s $9 billion direct-to-consumer business, including Nike.com and Nike retail stores; and Rachel Roy, founder of her eponymous fashion brand.

O’Neill has been with Nike for 19 years, but she has a new role as of June: to unite all of Nike’s interactions with customers under one organization and to build shopping experiences that make the most of the advantages that digital and physical retail each offer. We’ll talk to her about the successes and failures that led to this reorganization, and what the move means for Nike’s relationship with frenemies like Amazon.

We’ll also hear from the fashion designer Rachel Roy, whose eponymous brand is sold through brick-and-mortar chains like Macy’s and digital-first retailers like Dia&Co. Roy will join Dia&Co co-founder Nadia Boujarwah onstage for a discussion about the business opportunities in the plus-size fashion market, and the reasons why many mainstream fashion brands still avoid it.

Code Commerce will also feature Recode’s signature no-BS interviews with entrepreneurs and industry execs, including Blue Apron CEO Matt Salzberg, Uber Chief Brand Officer Bozoma Saint John, Williams-Sonoma CEO Laura Alber, Walmart digital brand head Andy Dunn, celebrity chef and restaurateur Mario Batali, and NBA Commissioner Adam Silver. We’ll announce one last group of speakers next week.

Want more in the meantime? Okay! On Day 2 of Code Commerce, we’ll take you inside Amazon’s Prime Now delivery hub, and for exclusive behind-the-scenes visits at Nike, Warby Parker and Eataly.

Hundreds of your industry peers are joining us on Sept. 13 and 14 in New York City. Kara Swisher and I hope to see you there, too. Register today.


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