Social media giant Twitter recently introduced new 280-character tweets for select users, up from its 150-character limit. Twitter told The Washington Post a “single-digit percentage” of its 328 million users were “randomly chosen” to test out the new limit. In a company blog post, product manager Aliza Rosen and senior software engineer Ikuhiro Ihara said the team looked into the restrictions of the 140-character limit after noticing differences among languages.
Why Twitter went longer
“We see that a small percent of tweets sent in Japanese have 140 characters (only 0.4%). But in English, a much higher percentage of tweets have 140 characters (9%). Most Japanese tweets are 15 characters while most English tweets are 34,” the post said.
“Although we feel confident about our data and the positive impact this change will have, we want to try it out with a small group of people before we make a decision to launch to everyone,” the blog post said. “We understand since many of you have been tweeting for years, there may be an emotional attachment to 140 characters — we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint.”
Not all users agree. Check out some of the best ways users responded to the change.