There are several different ways to explain why new auto sales have slumped in 2017. First, consider the full rebound of the U.S. economy in 2016. With employment and consumer confidence returning to pre-recession levels, Americans bought a record number of new cars, trucks, and (mostly) SUVs. From there, the only way to go was down.
Meanwhile, with so many buyers trading in old vehicles, the used market became flooded with options. Consumers who decided to buy a pre-owned vehicle often found themselves with much better deals on cars that just had turned a few years old.
Whatever way you look at it, auto sales fell for the first time since 2009, and there are clear winners and losers among automakers hoping to sell you your next vehicle. Here are 10 car companies struggling to find new customers in 2017. All sales stats come from Good Car Bad Car.
We keep hearing about Cadillac’s fight to regain its footing in the U.S. market, but after several years it still hasn’t happened. The brand suffered an ugly 22% drop in July sales and kept sliding in August, losing 8% in sales compared to the previous year. Overall, Cadillac is down 5.4% in 2017. And Reuters reported employees have worried about further cuts to the workforce after GM eliminated shifts earlier this year. In the same report, rumors about ending production of the CT6 also swirled.
Next: Supply issues hurt this Swedish automaker during a U.S. expansion.