After being an ambassador for the brand since December 2016, starring in Coach’s ad campaigns and collaborating on a handbag range, the pop star is trying her hand at designing a full ready-to-wear capsule collection for the first time.
The fall collaboration will feature plush sweaters, lace-trimmed slip dresses, retro-inspired hoodies, two new handbags and a number of small accessories, all in an array of pastel hues.
Some of Gomez’s pieces include personal touches, like a handwritten message that reads, “Not perfect, always me.” Her 2017 line of bags featured similarly feel-good mottos like “To be you is to be strong,” and “Love yourself first.”
“I’m so proud of the collection,” the pop star said in a press release. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”
The brand’s creative director Stuart Vevers added, “I love working with Selena because she brings her strong point of view to the design process. I wanted all of the pieces to reflect her style and her charm — and to feel effortless.”
Pre-orders for the collection begin online and in stores on August 14, and will be available in Coach stores globally starting August 31.