Selena Gomez has truly mastered the art of harnessing her star power online. Like most other celebrities, she uses social media platforms to keep fans updated on her career. And in doing so, she’s given her contemporaries a model by which to engage with their own fanbase.
Gomez strikes a balance better than just about anybody else in the business. She uses the photo-sharing site to promote her brand, but she also lets her followers in on the more intimate and personal details of her romances and friendships.
The result is a social media experience that feels equal parts professional, fun, and perhaps most importantly, authentic to Gomez’s public persona. And it’s paid off big time for the young singer, actress, and burgeoning businesswoman. To date, she’s amassed 121 million followers and in 2016, Gomez became the most-followed celebrity on Instagram. Here are 10 of her best posts so far.
10. I’d like to sell the world a coke
Celebrities, brands, and Instagram go together like peanut butter, jelly, and bread. So it should come as no surprise that Gomez has used the social media platform to cross-promote prominent companies. But when she does it, she does it with style.
Case in point? This June 2016 promo she did for Coke and their lyrics-themed summer campaign. By donning the corporation’s signature color, she looks like she was born to sip the soft drink out of that red and white striped straw. And the “When your lyrics are on the bottle #ad” caption is a fun wink-and-a-nod to the fact that she’s getting something out of the promotion, too.