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The Chicago Bears will take on the Green Bay Packers at Lambeau Field Thursday night at 8:25 pm ET / 5:25pm PT.
For the first time ever, you’ll be able to watch the game live on Amazon.
Amazon paid $50 million earlier this year to stream 10 Thursday Night Football games, and this is the first of the bunch. (Amazon also secured an 11th game on Christmas Day as part of a separate deal, and you may recall that Twitter paid $10 million to stream 10 Thursday Night Football games last year.)
Unlike with Twitter, not everyone gets to watch Amazon’s stream. Amazon will provide the game — which will be the same CBS telecast you’ll see on TV for free — exclusively for Prime members. Which means you’ll need to tell Amazon that you’re a Prime subscriber in order to watch.
Once you’ve done that, you’ll be able to watch the game from any Amazon device you own, including Fire TV, the Fire tablet, and the Echo Show. It will also work on any Amazon Prime video app for any console or set-top box, including apps for iPhone and Android devices. You’ll also be able to watch at Amazon.com, but you won’t be able to watch on Amazon-owned Twitch.
If you have voice activation set up for your device, you can simply ask Alexa to show you the game and it should pop up.
You also don’t need to be in the United States to watch; Amazon plans to stream the game globally. Amazon will stream the CBS pre-game show, too, which means you should also be able to watch any National Anthem drama unfold.
Amazon will also offer something new: A translation option for viewers who don’t speak English or understand American football. As Amazon explained it in an email to Recode: “Amazon is producing live audio tracks for non-English speaking viewers…[including] Spanish, Brazilian Portuguese and even an English language stream that is focused on the educational aspects of the game for those who aren’t familiar with football jargon.”
Weird, and perhaps related to Amazon’s translation push: It will produce its own pre-game show, featuring Australian celebrity chef Curtis Stone and former NFL running back Tiki Barber.