in

Spotify has added Nike exec Heidi O’Neill to its board

No feed items found.

Spotify has added a new board member as it prepares to go public: Nike executive Heidi O’Neill.

O’Neill runs Nike’s “direct” business, which means she’s in charge of its $9 billion retail, digital and e-commerce units. She’s been at the company for seven years, and previously ran marketing for Levi Strauss.

In the past, I might have written that Spotify sorely needed advice from someone who really understood brand marketing, because the streaming service hadn’t really broken through to the mainstream.

That’s not true anymore: Spotify is now a $3 billion-plus business, with at least 60 million paying subscribers worldwide, and many more listening for free.

Spotify says O’Neill isn’t replacing anyone on its board, which includes other bold-faced names like Netflix content boss Ted Sarandos, former Disney COO Tom Staggs and former Cisco CTO Padmasree Warrior.

The company is ramping up for a novel “direct listing” — where it would sell its shares to the public without using Wall Street banks as a go-between later this year or early in 2018.

As it happens, O’Neill was onstage at Recode’s Code Commerce event last month. Here’s her interview with my colleague Jason Del Rey:


What do you think?

89 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

You Won’t Believe This Item Is Forbidden Inside Disney Parks

The Most Shocking Late-Night TV Moments Ever Seen