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What’s the biggest food delivery service in your city?

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New Yorkers and Chicagoans are most likely to get their takeout from GrubHub. Chances are DoorDash will fork over your food in San Jose and Fort Worth. In Charlotte, N.C., and Los Angeles Postmates is most likely to bring home the bacon (cheeseburger).

The takeout food delivery market is a fractured one, according to data from Second Measure, a company that analyzes billions of dollars worth of anonymized debit and credit card purchases.

GrubHub, which includes Seamless, has the greatest overall market share and is the most popular takeout delivery platform in nine major cities, according to August data for the 22 most populous cities in the U.S. Grubhub’s marketshare is likely to increase after GrubHub’s recent acquisition of Eat24, Yelp’s delivery platform.

In these cities DoorDash has the second overall markets share, while UberEATS is third.

But thanks to the mechanics of food delivery platforms — which often require companies to sign up hoards of independent restaurants in each new city — the takeout food delivery market is still anyone’s game.

Chart of top food delivery company by U.S. city

Chart of top food delivery company by U.S. city

DoorDash, for example, specializes in partnerships with nationwide chain restaurants that are often more difficult to secure but allow for more volume with fewer partners.

UberEATS, which launched in several cities last year and is now profitable in 27 of 108 cities worldwide, has the benefit of existing driver networks around the country from its parent company Uber.

Amazon — which only leads food delivery in its hometown of Seattle — has huge organizational and delivery chops from its retail business that it could leverage to grow its food delivery business.

Prepared food delivery makes up the vast majority of Postmates’ sales, but the service does deliver groceries and non-food items as well — a useful fallback from food delivery. Note that that also means Postmates market share might be slightly overrepresented.

Caviar has the biggest market share in the highly competitive and tech-forward San Francisco. Like UberEATS and Postmates, Caviar has a driver network in addition to its tech platform.

Here’s the above information as a sortable table:

Takeout food delivery market share in August 2017

City GrubHub (Seamless) DoorDash UberEATS Postmates Eat24 Caviar Amazon Restaurants
City GrubHub (Seamless) DoorDash UberEATS Postmates Eat24 Caviar Amazon Restaurants
Washington 34.60% 11.80% 24.70% 12.40% 7.30% 6.90% 2.50%
Boston 55.70% 11.50% 12.50% 6.20% 8.70% 5.50% 0.00%
Chicago 61.60% 9.30% 10.60% 9.70% 3.10% 4.70% 1.10%
San Francisco 16.80% 11.00% 9.50% 15.10% 22.20% 24.10% 1.30%
Los Angeles 19.70% 12.10% 12.00% 38.70% 13.90% 2.60% 1.10%
Houston 15.10% 33.30% 33.40% 5.70% 7.30% 0.00% 5.20%
Philadelphia 62.50% 0.00% 8.90% 6.10% 5.10% 17.40% 0.00%
Phoenix 18.00% 19.80% 24.00% 25.00% 8.80% 0.00% 4.30%
San Antonio 33.30% 34.40% 18.70% 10.20% 3.30% 0.00% 0.00%
San Diego 19.70% 20.30% 17.90% 20.20% 12.50% 1.10% 8.40%
Dallas 14.30% 29.10% 30.50% 8.30% 7.10% 3.90% 6.80%
San Jose 4.10% 77.50% 7.80% 3.30% 6.20% 0.00% 1.10%
Seattle 15.10% 7.00% 20.00% 16.40% 12.10% 8.50% 21.00%
Austin 22.80% 14.30% 31.40% 10.40% 11.00% 0.00% 10.00%
Denver 49.00% 14.20% 13.70% 12.90% 10.10% 0.00% 0.00%
Jacksonville 72.00% 0.00% 10.20% 0.00% 17.80% 0.00% 0.00%
Columbus 27.60% 25.00% 16.80% 10.50% 1.60% 0.00% 18.60%
Indianapolis 31.30% 42.10% 10.10% 10.40% 6.20% 0.00% 0.00%
Fort Worth 9.00% 46.20% 38.20% 0.00% 4.30% 2.40% 0.00%
Charlotte 20.10% 26.60% 7.80% 42.90% 2.50% 0.00% 0.00%
El Paso 91.90% 0.00% 0.00% 0.00% 8.10% 0.00% 0.00%
New York 85.90% 0.90% 2.70% 4.00% 1.90% 4.50% 0.20%

Source: Second Measure | Note: Postmates data may be slightly overrepresented due to other delivery types.


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