It’s difficult to pinpoint exactly when Vans, a powerhouse skate brand that’s been around since 1966, became the fashion-girl sneakers of choice. The brand that thrived off the skateboarding boom of the ’70s experienced yet another skate-crowd revival in the ’90s, and whose checkerboard slip-ons defined an entire music genre, has never made its way out of the spotlight. But over the last decade, its classic styles have been adopted into a new community, with fashion editors, street style stars, and designers alike adding the shoes to their sneaker lineups. You’re just as likely to spot a pair of pure white Old Skools littering the streets of New York as you are other classic styles. The brand has also been a heavy hitter in the collaboration space. From Supreme to Susan Alexandra to, dropping today, Sandy Liang, there have been a handful of designer collections, both commercial and made for the runway, that have further solidified the brand’s It-sneaker status.
While Vans has experimented with plenty of new designs throughout the decades, it’s the classic, retro silhouettes that fashion girls keep coming back to. The padded Sk8-Hi, the Old Skool, the brand’s very first style now dubbed the Authentic—all styles you’ll see regularly show up on your Instagram feeds. Since there’s no shortage of ways to style the sneakers, we thought we’d pick out a few of the most recent iterations. Ahead, see how the fashion crowd is helping the affordable sneakers live on.