Although we’re only a month in, this year’s shopping tone is already set — thanks to you and your virtual carts. By tracking anonymous purchase data from Refinery29’s top January stories, we connected the trending product dots into a most wanted roadmap for kicking off 2020.
The buys go big all the way from forecasted fashion or home-decor styles to narrowing in on smaller timely sale scores. There are tried-and-true pieces, seasonal beauty essentials, highly anticipated product drops, and a few funky outliers. Ahead, the 29 evergreen classics to newer hyped items that swept across multiple pages, price points, and categories to grace the tops of your 2020 shopping lists.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Anthropologie Ursa Cardigan
This cozy-chic piece of knitwear was the breakaway coatigin of 2020’s first 30 days — readers carted it up after catching it on flash sale in one of Anthropologie’s January promo events.
Anthropologie Ursa Cardigan, $, available at Anthropologie
Drunk Elephant F-Balm Electrolyte Waterfacial Mask
One thing we can look forward to during harsh winter months is new hydrating product drops from our most coveted beauty brands — and this moisturizing mask from Drunk Elephant took the January shopping cake.
After trying it out first hand, our Beauty & Wellness writer claimed: “I woke up to supple skin in the morning every time I used it. (I’m also not exaggerating when I say this truly saved my dehydrated post-NYE complexion.) The best way to sum up the some-type-of-way I feel about this product? Insert F-bomb here.”
Drunk Elephant F-Balm Electrolyte Waterfacial Mask, $, available at Sephora
Erin Condren Deluxe Monthly Planner
Without much surprise — tis’ the season for scheduling — Erin Condren’s spiralized kaleidoscope scheduler moved from the most wanted ranks of 2019 to top of 2020’s carts without skipping a beat.
Erin Condren 2020 Deluxe Monthly Kaleidoscope Planner, $, available at Erin Condren
Everlane The Perform Legging
Ever since Everlane’s sustainably made leggings first debuted earlier this month — and our Beauty & Wellness writer gave them one glowing review — the recycled nylon and elastane blend has continued to trend as the top-purchased activewear material of 2020.
Everlane The Perform Legging in Lichen, $, available at Everlane
Sojos Blue Light Blocking Glasses
A breakout “I Actually Bought This” product star made this month’s most wanted cut — thanks to an R29 employee who actually bought (and swears by) the blue-light-blocking pair of stylish specs.
Sojos Blue Light Blocking Glasses, $, available at Amazon
Etsy Recycled Beach Plastic Art
One of the forecasted home trends for 2020 has been top purchased into R29-reader reality: ocean trash art.
This multicolored picture-sculpture is crafted from bits of hand-collected beach plastic by a UK-based artist — and with each purchase, a donation is made to the Marine Conservation Society.
Small Colour wheel created from Cornish beach plastic, $, available at Etsy
Haus Laboratories Eye-Lie-Ner
The R29 readers have spoken on their black eyeliner of choice for the perfect cat eye in 2020 — and it’s Lady Gaga-approved. The liner from the celeb’s Amazon beauty line boasts a velvety liquid formula and a precise felt-marker tip.
Haus Laboratories Liquid Eye-Lie-Ner, $, available at Amazon
Dame Products Pillo
Between its inclusion in our best sex and total-body pillow roundups, Dame’s “Pillo” wedged its little blue way to the top of readers’ most wanted January wellness buys.
Disclaimer: it isn’t just for sex — as one customer confirms, “It’s been used every evening. While it does what it is described to do for sex, the other benefits are making the Pillo a must-have. It is the best back support for sleeping and for reading in bed.”
Dame Products Pillo, $, available at Dame Products
Billie The Label Wilma Rib Knit Midi Dress
We featured this rib-knit midi as one of our chosen winter-wardrobe stars — and at over 70% off its usual price, it was an instant shoo-in for most wanted reader material.
Billie the Label Wilma Rib Knit Midi Dress, $, available at Verishop
Kin Euphorics Dream Light Nightcap
As part of our new year Clean Slate series, we rounded up the top wellness products of 2020 — and Kin Euphorics’ Dream Light elixir stood out as the R29-reader favorite. The botanical blend is crafted from earthy adaptogens and serene nootropics (like Reishi mushrooms) that can be mixed with your favorite milk before bed to encourage dreamier slumbers.
Kin Euphorics Dream Light Nightcap, $, available at Kin Euphorics
& Other Stories Belted Velvet Leggings
These dreamy velvet trousers secured a top-bought spot in our best of MLK-weekend sale coverage — and are still selling strong with a sweet $40 price tag.
& Other Stories Belted Velvet Leggings, $, available at & Other Stories
SPANX ‘Luxe’ Leg Shaping Tights
It’s officially tights’ weather and this opaque, high-waisted, and control-shape pair that ranks among the top-reviewed tights on the market is coming in hot as an R29-reader’s choice too.
SPANX Shaping Tights, $, available at Nordstrom
Leith Faux Patent Leather Trench Coat
Trench coats made the cut or forecasted wardrobe essentials in 2020, with this faux-patent style securing an on-sale spot at the top of readers’ carts.
Leith Faux Patent Leather Trench Coat, $, available at Nordstrom
Etsy Infinity Knot Ring
After demystifying the infinite and unbreakable meaning behind the “love knot” symbol in jewelry, readers selected this handmade sterling-silver style as their most wanted expression.
serpilguneysu Infinity Knot Ring, $, available at Etsy
Anthropologie Jules Bath Mat
The most wanted decor item thus far in 2020? This luxe-looking bath mat that serves as a fast, easy, and affordable fix for elevating your space when real-deal Persian threads are far too expensive.
Anthropologie Jules Bath Mat, $, available at Anthropologie
Majestic Pure Castor Oil Eyelash Serum
We asked derms about the eyelash-serum brands they actually recommend — and what was the top-shopped of their product answers? This affordable bottle of 100% organic castor oil that you can snag on Amazon.
Majestic Pure Castor Oil Eyelash Serum, $, available at Amazon
Mango Turtle Neck Knit Dress
This slouchy, ribbed frock was a top-seller from our cold-fighting fashion solution: the sweater dress.
Mango Turtle neck knit dress, $, available at Mango
Madewell Donegal Kent Beanie
You too can be a part-time princess of the people by snagging this reader-favorite, cozy yarn beanie that is beloved by Meghan Markle herself.
Madewell Donegal Kent Beanie in Coziest Yarn, $, available at Madewell
PinkCherry Silicone Remote Bullet Vibe
The top-bought vibrator of 2020 thus far is this pretty-in-pink bullet vibe that was featured in our best remote-control sexy toys’ roundup.
PinkCherry PinkCherry Silicone Remote Bullet Vibe, $, available at PinkCherry
Parachute Home Cotton Cloud Robe
If you asked which bathrobe is the best for snuggling up in all winter long, our readers would answer with this top-shopped 100% cotton style that’s as soft as a cloud.
Parachute Home Cloud Cotton Robe, $, available at Parachute
Innisfree No-Sebum Mineral Powder
This under-$10 beauty buy graced the top of January’s shopping carts by way of one reader’s Amazon Hidden Gems hot tip: “It’s one of the best products I have ever used. I’ve struggled with acne since I was 12. Now that I’m older, I’ve been trying to find products to help control it and the oiliness. I use acne medication, a good moisturizer, and then this on top. It keeps my skin so soft and helps with the oil perfectly. I can’t recommend it enough!”
Innisfree No Sebum Mineral Powder, $, available at Amazon
AllModern Foti Hand-Tufted Rug
This hand-tufted, geometric-patterned area rug topped readers’ top home-sale shopping lists in January as one vibrant way to warm up their winter spaces.
Bungalow Rose Foti Hand-Tufted Pink/Beige Area Rug, $, available at AllModern
Everlane The Modern Loafer
Another Everlane most wanted — only this time, instead of a new-product drop, the good is a 50%-off classic. We covered the goodbye-sale song of these wear-with-anything loafers that, after over 3,000 satisfied customer purchases, are soon to be retired.
Everlane The Modern Loafer, $, available at Everlane
Buffy The Cloud Comforter
2020 ushered in urgency for sustainability, especially as it relates to shopping — and readers were all about creating a more eco-friendly sleep space by carting this eucalyptus-fiber comforter stuffed with a recycled water bottle fill.
Buffy The Cloud Comforter, $, available at Buffy
Milk Bar V-Day Gift Shop
January was chock full of shoppers looking to get a head start on V-Day gifting — and our roundup of best online bakeries put Milk Bar at the front for taking that most wanted (pun intended) cake.
Milk Bar The Chocolate Lover Gift Set, $, available at Milk Bar
Aerie Cotton Mid Rise Boyshort Undie
Aerie continues to reign supreme from 2019 into 2020 as R29 readers’ top cotton underwear style for comfort, fit, and affordability.
Aerie Cotton Boyshort Underwear, $, available at American Eagle Outfitters
Whitmore Clear Shoe Storage Boxes
A top storage seller from our finally-get-your-home-together-in-2020 initiative — readers were all about scooping up these see-through boxes as one sharp solution for stashing (and chicly displaying) shoes.
Whitmor Clear Vue Stackable Shoe Box (Set of 4), $, available at Amazon
AT&T TV Now Package
The Bachelor’s 24th (!) season began this month and our readers were ready. All the windmill jokes, close-ups of abs, tears, and the eye-rolls can be watched live on the ABC app or website. But, as our tech writer pointed out, if you don’t have that, you can stream The Bachelor on AT&T TV Now ($65/month with a free week trial). And many readers jumped on the bandwagon.
The Daily High Club Subscription Box
One of our older wellness roundups saw a spike in most wanted cart status this month with readers subscribing to “The Daily High Club” — aka a monthly shipment of curated smoking essentials from special rolling papers to rolling tips, premium matches, and even some extra surprise “goodies.”
The Daily High Club El Primo Box, $, available at The Daily High Club
Dine Divine Silicone Trivet Set
Another top reader choice for affordable kitchen decor that looks effortlessly luxe — these geometric silicone trivets are ready to serve hot pots or just stack up and look stylish.
Dine Divine Silicone Trivets (Set of 7), $, available at Amazon
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