These Are The Biggest Wedding Trends For 2020, According To Etsy

There’s a lot we’re leaving behind at the dawn of a new decade — goodbye, plastic straws! RIP, Victoria’s Secret Fashion Show — and that includes a slew of wedding traditions that no longer suit the vibe of a modern-day love bash. Much like the frilly lace garter removed from the exposed leg of an oft-uncomfortable bride, certain trends are getting tossed to make room for a more original and inclusive approach to party planning. It’s all part of what Etsy trend expert Dayna Isom Johnson has dubbed the year of purpose.

“In this moment where people are becoming more aware of their purchases, they want to make sure the things they are buying have real meaning, are functional, and aren’t being purchased just to be another thing,” Johnson explains. Brides and grooms are making mindful decor choices by considering recycled materials and pieces that can be reused long after “I do.” They’re also less focused on incorporating long-established customs and more interested in curating an event that’s truly reflective of their personalities. From non-traditional wedding parties (think: bridesmen, women of honor, even best dogs) to elevated self-care favors that people will actually use, couples are celebrating in their own unique ways with individuality at the core of this year’s most popular trends.

“Throw tradition out the door!” Johnson advises to any betrothed pair currently prepping their own trip down the aisle. “It’s about you, and it’s about the story and the relationships that have built up to this moment of your wedding day,” she says. It’s also no coincidence that this shift in perspective is happening now: the move away from wasteful or outdated trends is reflective of an emerging collective consumer consciousness driven by the global demand for sustainability. With retro color palettes inspired by groovy chartreuse (Etsy’s official color of the year), it’s not surprising that a vibrant shade of green appeals to the eco-friendly couple that’s equally concerned about protecting our planet as they are about the possibility of centerpieces. And with 2020 marking the 100th anniversary since women won the right to vote, the white power pantsuit à la HRC at the 2016 Democratic National Convention is having its own major moment, especially among the anything-but-a-ballgown kind of bride.

While Johnson encourages embracing these changes whole-heartedly, she also suggests keeping it real with every step along the way. By allowing who you are as a couple to guide the decision-making process, you’ll manage to stay afloat in an overwhelming sea of choice. Ahead, we’ve outlined the top wedding trends of 2020 according to Etsy along with a few handmade and locally-sourced products you might want to consider for your own fabulous fête.

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Flash Back To The ’70s


According to Johnson, searches on Etsy for both ’70s invitations and disco ball items have increased by 18% in the last six months, so get ready to transform your romantic event into the ultimate groovy gathering. This includes disco-inspired decor, free-spirited ensembles, and a boldly optimistic aesthetic.

BrossieBelle Vintage Customizable Vinyl and Sleeves (Set of 50), $, available at Etsy

PeachWolfePaperCo Vixen Wedding Invitation Set, $, available at Etsy

mignonnehandmade Mod Daisy Pins (Set Of 3), $, available at Etsy

Non-Traditional Bridal Parties


Don’t leave out the most important people in your life due to tradition. Bridal parties are more inclusive than ever before with a 171% increase in searches on Etsy for bridesman items and a 72% increase in searches for best woman items in the last six months. Even your fur babies can take part in the fun!

GiddingsGifts Best Dog Bandana, $, available at Etsy

twoforjoypaper Wedding Party Proposal Card, $, available at Etsy

TheShabbyWick Personalized Groomswoman Candle, $, available at Etsy

Favors Get The Self-Care Treatment


If wellness is an important part of your own day-to-day, your wedding day shouldn’t be any different. Couples are sending their guests home with keepsakes that promote relaxation and self-care — items that are much-needed after a big night of celebrating! The retailer has seen an increase in searches for soap, crystal, and candle favors in the past six months alone.

BelierHandmade Himalayan Soak Party Favors, $, available at Etsy

PalermoBody Lavender + Sage Soap, $, available at Etsy

TailoredSoap Heart Soap Wedding Favors, $, available at Etsy

Stylishly Sustainable


A wedding dress fashioned out of an old tablecloth? Check. Antique engagement rings? Check. Vintage veils? Check. If you want to take a more mindful approach to shopping the classics for your big day, the world is your oyster. Plus, you’re not alone: Etsy searches for reused, recycled, or reclaimed wedding items are trending up.

MirandasBridal Vintage Bridal Veil, $, available at Etsy

OldCutJewellery Art Deco 14k White Gold Pearl & Diamond Ring, $, available at Etsy

ReverieLace Zion Gown, $, available at Etsy

Coordinated Couples’ Coats


The matching wedding jacket trend has been going strong on Etsy for a while now, but the look is getting an upgrade with creative customization options that’ll totally wow your guests. From hand-painted denim to wearable neon signs, the options are as delightful as they are abundant.

TheDailyDisco Just Married Patch, $, available at Etsy

TheNeonMuse Custom Neon Light-up Denim Jacket, $, available at Etsy

LoveGDesign Bohemian Denim Jacket, $, available at Etsy

Power Suiting


Whether you’re channeling your inner suffragette, bucking the ballgown look, or simply someone who prefers pants over a dress, this fashion-forward trend is for you. Last year, suit sets were on the rise at Etsy and the trend is working its way into bridal attire. Even if you’re not ready to fully commit, consider this stylish alternative for other parts of your wedding festivities, like the bridal shower, rehearsal dinner, or even a post-ceremony party outfit.

BeTwins Wedding Cape Bridal Jacket, $, available at Etsy

LovelyLinenStudio Linen Pants And Jacket Suit, $, available at Etsy

Citydzen Linen Pant Suit, $, available at Etsy

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