A tagline is an essential part of a movie’s marketing, prominently featured on the film posters, trailers, and various ad campaigns. The purpose is to create a catchy phrase that will hook an audience’s attention and make moviegoers eager to see the film, but some have proven to be more successful at the task than others. In fact, there are some taglines that have become so well-known, they end up eclipsing the film altogether. Many of these famous lines have come courtesy of the horror genre, nailing just the right amount of scare and intrigue. Below, check out 10 of the best horror movie taglines of all time:
10. Jaws 2 (1978)
“Just when you thought it was safe to go back in the water…”
It’s hard to think of the Jaws franchise without also thinking of this iconic tagline — not from the original movie, but from the first sequel. In fact, the haunting line is arguably more famous than the movie itself, as many have seen or made references to it without actually realizing it’s connected to the killer shark franchise. Since the movie’s release almost forty years ago, it has become one of the most famous taglines in film history and has been parodied and homaged many times.