Trust Me—Buy Thisis a monthly series where our market editor, Nicole Eshaghpour, makes her favorite real-life fashion finds shoppable for Who What Wear readers.
I’d like to preface this story by informing anyone reading that I’m no beauty editor. In fact, I’m possibly the furthest thing from it. As someone who has had a deep love affair with fashion my entire life, I never really had the time to devote as much attention to makeup, skincare, or anything else that falls under the general umbrella of beauty. If I did, I’d never get off the internet or out of the house in the morning! I do, however, I do have a few things going for me when it comes to the category:
1. I’m lazy, which means I often seek out easy-yet-effective products and practices.
2. I’ve worked alongside beauty editors for the last five years, leading me to pick up my fair share of tricks here and there. AKA I hounded them with questions.
3. I’m Persian, which makes me, by default, an expert in hair—as I’ve had to maintain my own mane for as long as I could hold a brush. Thank you, mom.
Given all the above, I’ve managed to get by and actually receive a handful of compliments and questions about my various routines when I post my favorite fashion finds on @trustmebuythis. Most often, as I’m sure you’ve already guessed, these questions relate to hair. So today is the day I’m finally sharing what I do know, as well as a little bit about what I don’t—but first, a few last notes…
I get asked a lot about how I keep my hair healthy. I honestly think a lot of it has to do with genetics, but one thing I avoid is using a flat iron (especially on the ends) because of the damage and dryness they can cause. I have naturally curly hair and style it at least twice a week, but only with a blow dryer and curling wands—never an iron. If I’m getting a blowout, which I also do regularly, I request they do the same and only use an iron if they really can’t get a section of the roots straight (usually the baby hairs).
You’ll also notice there’s nothing about shampoo or conditioner in this article. That’s because I’m pretty low-maintenance about them and don’t stick to one specific brand or product. It’s kind of a revolving door of samples and drugstore finds, so no use in taking my advice there. Now that we’ve got that covered, scroll through for the tools and products I do highly recommend!