Disney buying Star Wars in 2012 was not cheap. There’s not many of us with a spare few billion dollars lying in wait for something worthwhile. But Disney took the leap and purchased Lucasfilm for a cool $4 billion, effectively putting the final lynch pin in its quest for sci-fi and fantasy film dominance.
As with any newsworthy acquisition, the skepticism that The Walt Disney Company would earn its money back was heavy. But if anyone could do it, it’d be Disney. And the most popular theme park in the world would do it with ease. Massive box office success and brilliant marketing schemes skyrocketed Disney profits.
The proof is in the numbers. Here are eight reasons why Disney buying Star Wars was the best deal in the world — err galaxy.
1. Star Wars is one of most popular franchises in history
Part of what made the Mouse House’s acquisition of Star Wars one of the greatest chess moves of all time was scoring the rights to one of the most popular franchises in history. The Star Wars franchise is ingrained in our everyday lives, even decades since its debut. Darth Vader is still considered one of the coolest cats in the industry, and “may the force be with you” is recognized even by younger generations. Within about 40 years, Star Wars managed to conquer the galaxy with eight live-action films, two animated series, hundreds of novels, comics, video games, billions of dollars of toys and accessories, and beyond.
The Walt Disney Company is no stranger to commercializing popular franchises. Just look at its long track record of monetizing Disney-Pixar and Marvel — both of which infiltrated mall shelf space around the globe and annihilated even the most steadfast holiday gift budgets every Christmas. Disney-Pixar animations have grossed profits of over $4.5 billion and counting, while Marvel brought home $4.2 billion thus far. Star Wars has already grossed over $3.7 billion to date, making it crystal clear that not even the sky is the limit for Disney’s profit potential.
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