One of the more blatantly obvious truisms in life is that any sale is better than no sale at all. The prospect of taking home a shiny, new item at a fraction of its retail price is enough to spark a thrill. But what elevates a sale’s status and makes it great is when those discounted products are the very same ones you use in your everyday life. Which is why the CVS Epic Beauty Event is quite possibly the most important, unmissable (and also wildly popular) sale of the year: best-sellers from your favorite brands at a wildly affordable price point. And even if these products aren’t currently in your arsenal, the beauty of a sale like this is that it allows for discovery, for experimentation with new products you’ve never tried before.
For four weeks only (February 16-March 14), CVS will present new weekly deals from brands like Pixi, L’Oréal, Maybelline, Garnier, and more. The first week (February 16-22), take up to 50% off select skin-care products; the second week (February 23-29), buy one get one 50% off select cosmetics (the deal varies by brand), and buy one get one on select lashes; the third week (March 1-7), take up to 50% off hair-care products; and the fourth week (March 8-14), get $20 off when you spend $100 on beauty products in stores.
That’s a lot of information we just threw at you (go to CVS for an even more granular look at the deals), which is why, ahead, we’re highlighting our must-have skin-care picks from the sale’s first week. Consider this your chance to stock up on classic favorites and new products.
Our pick: This peel-off mask is made with actual diamond powder and a blend of botanical oils to nourish and detox the skin. Leave on for up to 25 minutes, gently peel it off, and rinse with warm water.
SooAE Diamond Glow Peel Off Mask, $, available at CVS
Our pick: This travel-size rollerball perfume by Good Chemistry achieves a vibrant and bold scent with a blend of essential oils (aka no synthetics).
Good Chemistry Queen Bee Rollerball Perfume, $, available at CVS
Our pick: This dark-spot treatment uses the power of retinol to even skin tone, reduce the appearance of dark spots, and smooth fine lines.
Urban Skin RX + Retinol Rapid Repair & Dark Spot Treatment, 1 OZ, $, available at CVS
Our pick: This “Gettin Fizzy” pack of assorted bath bombs — lemon, rose, eucalyptus, and lavender — is designed to help you de-stress as you soak.
We Live Like This Getting’ Fizzy Relaxing Bath Fizzers, $, available at CVS
Our pick: These pre-soaked glycolic acid pads are super effective at exfoliation. Swipe all over to target fine lines and slough off dead skin cells, leaving behind a smoother, brighter complexion.
Bliss That’s Incredi-Peel: Glycolic Resurfacing Pads, $, available at CVS
Our pick: A beauty favorite, this Pixi Glow tonic promises radiance by thoroughly cleaning pores without stripping the skin.
Pixi Glow Tonic, $, available at CVS
Our pick: Dr. Teal’s lavender body lotion is a tried-and-true classic, thanks to its restorative blend of lavender essential oil, shea butter, cocoa butter, and vitamin E.
Dr. Teal’s Body Lotion, $, available at CVS
Our pick: Sun Bum’s ultra-hydrating lip balm that’s formulated with aloe vera and coconut oil is super moisturizing and comes in three flavors: cherry, mint, and piña colada.
Sun Bum CocoBalm Lip Balm, $, available at CVS
Our pick: This body lotion by Hempz that harnesses the power of 100% pure natural hemp seed oil to hydrate and nourish your skin.
Hempz Herbal Body Moisturizer, $, available at CVS
Like what you see? How about some more R29 goodness, right here?
